Antonym is for leaders who think critically about AI, strategy, and digital transformation—not just where they’re headed, but what they truly mean. In a world saturated with trends and half-baked predictions, we focus on substance: clear analysis, practical frameworks, and thought-provoking perspectives that challenge conventional wisdom.

Each edition breaks down the forces shaping business and technology, offering insights you can apply—not just admire. Whether you’re making strategic decisions or rethinking the role of AI in your organisation, Antonym helps you stay ahead by questioning the obvious and sharpening your perspective.

My more industry-focused writing can often be found at BN Edition, the weekly newsletter of my company Brilliant Noise, and on LinkedIn.

You can contact me by pressing the button here ⬇️

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Antonym helps leaders stay ahead with sharp insights on AI, strategy, and digital transformation.

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Writes about culture, leadership and work in the age of complexity. CEO of Brilliant Noise, an AI capability and innovation agency.