How to use a 95% reduction in cost.
Great piece Reminded me I wrote his in 2019 about S1s: https://www.linkedin.com/pulse/return-communication-treat-your-pr-plan-like-financial-smith/
Thanks, Andrew — and that 2019 piece is really good. S1s and other financial documents are so useful in planning across marketing and communications, but skimmed or overlooked weirdly often.
Great piece Reminded me I wrote his in 2019 about S1s: https://www.linkedin.com/pulse/return-communication-treat-your-pr-plan-like-financial-smith/
Thanks, Andrew — and that 2019 piece is really good. S1s and other financial documents are so useful in planning across marketing and communications, but skimmed or overlooked weirdly often.